REMODELING A BRAND ICON
Since its creation in 1959, the MINI brand has always stood for ideas, inspiration, and passion. Recently, Mini refreshed the brand’s visual identity to highlight their new ALL4 all-wheel drive automobile line-up. To help with this, Capital Motors wanted to revamp their St.John’s Mini Showroom to showcase Mini’s new rugged image.
MODERN MEETS RUGGEDNESS
With the help and design expertise of Sam Design, we created a wooden shiplap accent wall to help amplify Mini’s new rugged adventurer image.